Microsoft Action Pack Network - Product Keys

People who have a subscription to the Microsoft Action Pack Network (https://partner.microsoft.com/en-us/membership/action-pack) get access to a bunch of products with legitimate license keys provided (https://www.microsoft.com/Licensing/servicecenter/home.aspx).

In once case, I've noticed that they provide a download for a title and the key as well; however, when the software is downloaded the key seems to be bued into the image and ultimately does not match up to the key provided on the site.

Keys are being checked with ProduKey (http://www.nirsoft.net/utils/product_cd_key_viewer.html).

So to recap, how are Multiple Activation Key (MAK) products that come off the MS site licensed, or where do they generate their keys? They key I have with the installed software activates and is legitimate, but there just seems to be a disconnect with how it is handled.

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