Windows 10 boot loop during setup of new Notebook (HP Pavillon 15)

I recently bought a new notebook, a HP Pavilion15-ab216ng (i7-5500U + 450GB SSHD). It came without Windows (only Free DOS), so today I tried to install it.

Setup went fine, I removed all partitions from the harddrive, created a new 100GB windows partition and allocated the rest for data. After the reboot, it shows the normal messages after a install (setting up hardware etc) and then the circle just spins around endlessly (not stuck), but no error message.

When I reboot the notebook, the same happens again. I tried reinstalled Windows 10 with another iso, but it still ends in a boot loop. Suggestions?

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