can't run console program in batch file

i have a little command line named run.bat

which is i want change my ip address setting with command like this

netsh
interface
ip
set address "lan" static 192.168.30.77 255.255.255.0 192.168.30.2

the command worked as i expected when i type at cmd directly, but not worked when i put it in run.bat, and i sure i have run it with administrator access