Install Windows 10 on SATA SSD

My SSD isn't getting recognized by the Windows 10 installer.

I'm installing from a USB using the official installation creator.

Here are the steps I've already taken:

1) Used DISKPART to clean and create a NTFS partition on the drive. It is listed when using SHIFT+F10 -> LIST DISK.

2) Downloaded a load of drivers from the motherboard's website and browsed and tried those when asked. After I click the next button is just says no drivers were found, and the cycle continues.

3) Tried various USB ports for the installer.

My motherboard is an ASUS M5A97 EVO R2.0.

As I try other methods I think of/try I'll update this question.