San Diego California SEO Digital Marketing Online Courses

On-page SEO is a digital marketing practice of optimizing each web page on your website to get a higher rank in the search engine results page (SERP) as well as to gain relevant traffic. The process allows you to enhance the content and HTML source code of a particular page to score well in Google’s algorithm.

This practice is beneficial for your business because, when done right, your website is exposed to more potential customers which can then lead to a higher conversion rate. A high conversion rate means more sales and profits for your company. You can learn more about the basics of on-page SEO on top classes webmarketing123.com.

Meanwhile, here are some on-page SEO techniques the pros use that you can apply on your website too:

1. Write Clear, Optimized Page Titles

Page titles inform your customer about what the web page is all about. From your home page to the about section of your site, you should create clear pages titles for each of them. Each page and post should have a unique title that includes the main keywords for that particular page.

Tips to Remember:

• Place relevant or significant keywords at the beginning of the title
• Don’t overstuff your title with keywords; stick to the main ones
• Limit your titles between 50 to 60 characters so that SERPs display it properly
• Write interesting but not misleading titles
• Include your brand name if you can

2. Don’t Forget the Meta Description

Think of a meta description as a synopsis for an individual web page. These are HTML attributes that appear below the clickable links in the SERP. A lot of people neglect writing the meta description, but it plays a significant role in your search engine rankings. Craft your meta description in a way that it compellingly describes the web page while still including the main keywords for your brand. The optimal length for this section is between 120 to 158 characters.

3. Structure Your URL Right

Your URL is your digital address. This is how your customers and search engines find you online. When you first created your website, you begin with the root domain. For this, you want it to be your brand name as long as another individual or organization has not used the domain.

The URL structure should include the specific page title and your website. An example would look like this: www.yourwebsite.com/blog/blogtitle. Make sure that the URL for each of your web pages is search engine-friendly. This means that it should contain your brand name and relevant keywords. This brings better results for your website.

4. Always Use Headers

Headers, also known as H1, H2, or H3 tags, are also crucial places to put your main keywords. Breaking your content into smaller sections and incorporating headers for each segment not only improves readability; it boosts your rank by informing search engines and your visitors about what the page is all about.

These are the different types of headers:

• H1 – The H1 tag is generally used as a summary of the title or to make the overall theme of a page known. You use this for your most crucial heading because it has the largest font size among all the tags.
• H2 – This tag emphasizes the second most important topic of your web page. It is typically used as a subheading and has a smaller font size than H1.
• H3 – It is another subheading that includes another subtopic for H1. This tag is very similar to H2 and can be used for the third section of a blog post.

5. Take Note of Internal Linking

Internal linking refers to the practice of including a link on your web page that directs visitors to another page on the same website. It is crucial for your SEO marketing strategy since it strengthens the keywords for various pages, allows users to navigate through the entire site, and informs search engines that the page has relevant content for a particular keyword phrase.

Conclusion:

Always remember to conduct thorough research on your brand’s main keywords to see what consumers are searching for. Nonetheless, don’t overstuff your website and pages with keywords so much that it sounds unnatural. This puts off visitors and can lead to an increase in bounce rates which, in turn, can lower your rank on the SERP.

Author: admin

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